BUS 210

Gillette- The good, the bad, the not so much Gillette is an American brand of safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble. What started off as a brand for men, now also has a sub brand called "Gillette Venus" which also caters to women's products too. Almost exactly a year ago, Gillette came out with their newest advertisement. A company that for years had  capitalized on their mottos of "The Best a Man can do", completely rebranded in an attempt to counter toxic masculinity. The advertisement showed numerous instances of catcalling, harassment and other taboo issues faced in society, and brutally countered the excuse of "boys will be boys". The campaign sparked outrage and praise both simultaneously but served as an effective method to educate its customers on issues that are important. By associating themselves with the feminist movement by putting...