Gillette- Consumer Decisions
Gillette's new marketing strategy as mentioned in the previous blog does indeed set the benchmark for social media marketing. Their new marketing strategy hits all the 4 E’s: Excite, Engage, Educate, and Experience. However, does this new social media scheme affect consumer decisions? I believe, that when it comes to a razor company, old habits come into play and it takes a lot for consumers to alter their decisions, once they've made it. Gillette's marketing, however, seems to show a different idea. For consumers to make a purchasing decision, they first need to feel a need or a desire. For a product that falls in the more hygiene department, awakening the need is not necessarily difficult. Added to the advertisements that show men dissatisfied with their facial hair along with Gillette's reputation as the number #1 razor brand, for a long time this has been an easy game. More recently, the brand has been targeting psychological factors in the Consumer Decision Pr...